#delivery #objectives #outcome #focus #delegation #priorities #business


A widely important goal is the main thing an organization needs to focus on. There should be only one Widely Important Goal[1], or two at the very most. A Widely Important Goal needs to be very specific[2], with a starting point, a finish line, and a measurable change. The WIG should relate to the mission of the organization[3]. WIGs then get derived in a hierarchy of goals[4], with team-level WIGs allowing to achieve org-level WIGs.

Companies traditionally "choose" multiple goals at the same time, spreading resources on many things, achieving little ; and picking vague, broad, unactionable goals, such as "improving experience", "increasing revenue"[5]. Focusing on a limited scope instead allows clarity, focus, and execution, and moves the needle.

An example of setting a clear WIG is NASA's goal to go to the moon before end of the decade, which effectively changed it from lagging behind Russians to making history.

WIGs can be selected on both P and PC: either making the process better, or the product/service better.[5]