#psychology #lizard-brain #persuasion
idea
The perception of scarcity creates an urge of getting the scarce thing, because else it might be gone. As such it is a persuasion lever.
Marketers might create artificial scarcity to inflate prices, and increase demand.
links
Scarcity creates Reactance
Scarcity can creates Fear of missing out
references
- Cialdini / Persuasion