#psychology #anxiety #lizard-brain #emotional-response
Reactance is an emotional response to a perceived limitation (or threat of limitation) on freedom. The response is often for the subject to act in the opposite direction, and irrational.
Reactance occurs on a perceived Scarcity of choices.
Miller et. al. / Psychological reactance and promotional health messages: the effects of controlling language, lexical concreteness, and the restoration of freedom
They concluded that the use of more concrete, low-controlling language, and the restoration of freedom through the inclusion of a choice-emphasizing postscript, may offer the best solution to reducing ambiguity and reactance created by overtly persuasive health appeals