#psychology #manipulation #marketing #capitalism #exploitation
idea
Shrinkflation is a deceptive psychological technique that increases profit margins by reducing the amount of product sold in a package, while maintaining the price.
A special form of shrinkflation is over-packaging, in which packages larger than necessary are used to make the customer believe they're are buying more product than they really are.
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Another form of shrinkflation is done by simply reducing the amount of product slightly (eg switching from 500g to 470g). Sometimes this can be attached to a mention such as "25% more", which, not specifying more than what, make the customers think they're actually making a bargain.
links
Over packaging is essentially dilution with air.