#product #organization #adoption
idea
Commitments have an entry cost and an exit cost. The entry cost is the total investment to enter the commitment, the exit cost is the total investment to leave it.
While these two are concretely separated, there exists a practical link between them.
Both entry and exit costs need to be accounted for in the calculation of total cost, if entering the commitment with a non-null probability of leaving it
A high exit cost psychologically increases the entry cost : since the commitment is hard to leave, it increases the caution in entering it.
Conversely, a high cost of entry psychologically increases the exit cost because of the Sunk cost fallacy.
Increasing the exit cost while in the commitment can decrease trust.
Therefore, to increase adoption of a commitment, both the entry cost and exit cost should be considered.