#psychology #lizard-brain #persuasion


Being consistent is important to establish an image of reliability, and consequently is a basis of society. However, consistency also drives people to act irrationally to maintain the aspect of consistency. To maintain consistency, or a past commitment, people might self-convince themselves and therefore open themselves to be manipulated.

Consistency is materialized in the saying "do what you say, say what you do"


Sunk cost fallacy is a consequence of consistency

Give people a fine reputation to live up to leverages consistency to influence people.